Customer Value Management for Everyone. Ibbaka has leveraged generative AI to make customer value management and value based pricing more effective, easier to adopt and evolve, and more affordable. Learn about the new Ibbaka Foundation package and see how it can impact your ARR, ACV and NRR.

Value models are a far more powerful frame for customer value management than ROI calculators. Companies that need to communicate value to buyers and document value for customers need a value model and the ability to communicate value in value stories.

The year of the wood snake, 2025, is to be a time of transformation, wisdom, and renewal. This is especially true of customer value management (CVM) which is becoming a strategic way to introduce new products and technology (like AI) and to sustain that revenue over time. Value to Customer (V2C) is the key metric in CVM and is a compelling way to organize operations.

Customer Value Management (CVM) is a rapidly growing category of B2B software. These platforms are used to measure the value being delivered to a customer (Value to Customer or V2C) and manage value communication, delivery and documentation. Pricing is integral to value management as customer see value in relation to price and price in the context of value.

The rapid of evolution of B2B SaaS and generative AI mean we need new ways to chart and navigate a changing environment. Ibbaka is responding by upgrading its investment in research and community. We are adding research reports and generating value models for many solutions based on publicly available information.