THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

AI Pricing: Questions Boards Need to Ask

More than 70% of B2B SaaS companies are investing in AI but only 15% have begun to monetize. This is not sustainable. What questions should boards be asking about AI in 2024 planning?

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Steven Forth Steven Forth

Pricing drives enterprise value: five questions investors should be asking

Pricing expertise has a direct impact on enterprise value. Private equity firms are looking at pricing as one of the first areas to improve when the take over a company. Analysts are paying more and more attention to pricing as they evaluate public companies and make buy/sell recommendations. What are the five questions boards need to be asking leadership teams about pricing?

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