THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
An Introduction to Service-Led Growth
Service-Led Growth is a concept blend of Product-Led Growth and Strategy Consulting - it draws on the most powerful ideas in each approach. Concept blending is a powerful tool for innovation across all growth models. We invite you to explore the power of service-led growth and think about how it can apply to your business.
Optimizing price - what metrics and goals are you tracking?
As the economy shifts, the key goals for pricing are changing. Net Dollar Retention (NDR) has come to the fore for many companies. Growth models are shifting as buyer behaviors change.
Pricing in consolidating markets
Some are predicting a recession in 2023. With recessions, one often sees market consolidation. The number of potential customers, or the number of pricing units, or both, can decline. This has implications for both pricing and growth models. Leaders need to be prepared to respond.
How Growth Models are used together (Sales-Led Growth, Product-Led Growth, Service-Led Growth, Relationship-Led Growth, Community-Led Growth)
B2B companies use 5 distinct growth models: Sales-Led Growth, Product-Led Growth, Service-Led Growth, Relationship-Led Growth and Community-Led Growth. These models are often combined. How are they being combined? Sales-Led Growth is the most mature approach and uses the most different combinations.
5 Growth Models and How to Price for Them
There is more than one way to grow your company. The 5 most common growth models today are Product-Led Growth, Sales-Led Growth, Service-Led Growth, Community-Led Growth and Relationship-Led Growth. Most companies will have a lead strategy and a supporting strategy. Each model has implications for pricing strategy.
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