THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Gregory Ronczewski Gregory Ronczewski

From Nowhere to Now Here

Tiny changes often result in unexpected results. But understanding those insignificant adjustments lead to appreciated outcomes, especially in pricing.

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Gregory Ronczewski Gregory Ronczewski

Levelling up

Change is necessary for the design process to continue. Without change, we are often stuck in the same pattern. Websites used to last for a couple of years, but now, the need to remain relevant takes on another meaning. Regardless of the process, it is refreshing for the team, but even more, for the audience.

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Steven Forth Steven Forth

5 Growth Models and How to Price for Them

There is more than one way to grow your company. The 5 most common growth models today are Product-Led Growth, Sales-Led Growth, Service-Led Growth, Community-Led Growth and Relationship-Led Growth. Most companies will have a lead strategy and a supporting strategy. Each model has implications for pricing strategy.

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Steven Forth Steven Forth

Ibbaka and OpenView on Pricing Transitions in 2022

OpenView Venture Partners lives up to the promise of being a value-added investor and is a thought leader in areas like product-led growth and usage-based pricing. Each year, Ibbaka and OpenView publish our thoughts on pricing transformations for the coming year.

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Steven Forth Steven Forth

Pricing as a sector transitions: the case of Digital Asset Management (DAM)

Pricing strategy and tactics change as software categories go through major transitions. These transitions can play out across the technology adoption cycle, be part of major changes (like the shift to SaaS) or part of the normal commoditization that all successful categories go through. The Digital Asset Management (DAM) category is currently going through the commoditization phase. This is what will happen.

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Steven Forth Steven Forth

The Critical Questions to Ask about Pricing in 2022

What questions should you be asking about your pricing as we begin 2022? The potential impact of inflation is one. Higher interest rates are another. How will you use pricing to increase the value of your company?

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Steven Forth Steven Forth

What is your 2022 growth strategy? A simple survey

There are many ways for an organization to grow and many possible growth strategies to adopt. One can take a sales-led growth, or product-led growth, or service-led growth approach. Growth can come from existing offers or new offers. It can be organic or come from acquisitions. One can grow in an existing market or enter new markets. What is your growth strategy for 2022? Please take the survey. The results will be shared in March 2022.

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Ed Arnold Ed Arnold

Lessons of Product-Led Growth (for non PLG companies)

Product Led Growth (PLG) has proven to be a very successful business and investment strategy and has delivered some spectacular results. But is doesn’t work for every company and even the best product led growth companies will find that they need to adapt as their markets mature. But every company can learn from product led growth and needs to adopt the most powerful tactics into their own approach.

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Ed Arnold Ed Arnold

Integrating Value-Based Pricing with Product Leadership - an interview with Ed Arnold

Product management, customer experience (CX) and value-based pricing are strong complementary skill sets. They are seldom found in one person, but when they are that person is uniquely positioned to give us insights into how these fit together. Ed Arnold is one such person. It this interview we explore the interplay of these three skillsets and how they inform critical choices in B2B growth.

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Ed Arnold Ed Arnold

Managing your B2B Offer in 3D

Service led growth businesses combine data insights with a software product or platform and professional services. In some cases, hardware components are part of the total solution. But customers do not experience these as different things. The customer experience is holistic. To win with the services led growth, you have to think like your customers. Every dimension of the solution is a force multiplier for the others.

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Ed Arnold Ed Arnold

5 Speed Bumps for B2B Digital Product Growth

Digital products are part of the strategy of almost all companies, be they born on the web, traditional manufacturers moving into the Internet of Things or professional services companies executing a service led growth strategy. Ed Arnold walks us through a some of the key obstacles to growth and makes available his Digital Product Growth Playbook.

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