What is your 2022 growth strategy? A simple survey
Steven Forth is a Managing Partner at Ibbaka. See his Skill Profile on Ibbaka Talent.
Ibbaka works to help companies grow in the ways that are most meaningful to them. We do this in several ways.
Value and Pricing - We help companies how to understand where and how they create differentiated value and how to price to capture that value
Skill Management - We provide a skill management system and develop skill models to support for new products and services
Learning and Performance Support - we create the learning and performance support tools needed to introduce new products, services and business processes
Each year we conduct research into how organizations plan to create value, the critical skills they are developing, and how they plan to grow. This year the focus is on growth.
Please take the Growth Strategies in 2022 Survey - results to be shared in March
There are many ways for an organization to grow and many possible growth strategies to adopt. One can take a sales-led growth, or product-led growth, or service-led growth approach. Growth can come from existing offers or new offers. It can be organic or come from acquisitions. One can grow in an existing market or enter new markets. What is your growth strategy for 2022?
This year, we are also going to have to factor in inflationary pressures. There are signs that inflation will rise in 2022, with extreme economists predicting US inflation as high as 15%! (See this article in Forbes Magazine for context.) Ibbaka will soon publish a guide for pricing under inflationary conditions.
For many of us, growth means growth in revenues or profits. But it is also important to think about growth in enterprise value. In his important new book, Price for Growth, Jeff Robinson, he lays out five critical success metrics for pricing.
Jeff Robinson's Five Sacred Metrics for Pricing Success
Pricing strategy in an important lever for increasing company value and are an important part of any growth strategy. Ask yourself
What role does pricing play in our 2022 growth strategy?
How will pricing be used to increase company value?
What does inflation mean for pricing and growth strategy?
These are some of the themes that Ibbaka will be exploring throughout 2022.
The survey results will be shared in late March.
Read other posts in the Strategic Choice Cascade for Pricing series
Winning Aspirations - What pricing goals are we trying to achieve
Where to Play - Making Pricing Choices to Define your Market
Systems in the Strategic Choice Cascade - Tools and applications used to across the value cycle
