IDC identified Ibbaka as one of its Innovators in the Price Optimization for Usage and Recurring Revenue Models space. Four companies are called out for their innovations in the space. Ibbaka is changing how companies build, manage and apply value models and use them in pricing, sales, and customer success.

Pricing and value management can play a key role in giving direction to innovation. Value drivers are one way to do this. Does the innovation augment an existing value driver or create a new one? Does it do this for existing users or for new users? Understanding value is the key to successful value creation and capture.

Innovation is a core capability for companies as they adapt to the changing economy. Pricing experts could make a big contribution to directing innovation towards creating differentiated value but they seldom do so. To really engage with innovation leaders, pricing experts need to understand the various innovation frameworks and add value to them.

You have developed some exciting new functionality, and want to factor this value into your pricing. How will you do that? Once you have adjusted packaging and pricing, will you check to make sure that customers are using the software in a way that delivers the value?

Stephan Liozu has been a driving force in the pricing community for more than a decade. He is currently the Chief Value Officer (CVO) at the multinational engineering company Thales, where he is defining what it means to be a CVO. Stephan is also a prolific author and educator in the world of pricing and has been leading research into areas like data monetization, pricing for the Industrial Internet of Things and the ethics of pricing AIs.

Usage-based pricing puts new requirements on the systems we use to manage pricing and billing. LogeSense was designed for usage-based pricing and to support hybrid pricing models. We spoke with CEO Adam Howatson to understand where a leading vendor sees usage-based pricing going.

Executives are looking for data-driven insights to make key decisions that will allow them to execute and drive their businesses forward. Business needs to strike the balance between what its market needs and what it can achieve with its talent. Leaders are tasked with driving business performance and outcomes—outcomes that are usually measured in terms of financial performance. The winning path to do this is to create value for our stakeholders while differentiating to stay ahead of the competition and to drive ongoing engagement with our stakeholders.

Traditional jewelry is priced on the value of its materials with a premium for brand. Over the past few decades, an alternative has emerged known as art jewelry. As the name suggests, the price of art jewelry is similar to the price of art. It is driven by reputation, collectability and requires engagement from museums to create a market.

Majid Iqbal introduced a new model for integrating value, price and customer experience in his book Thinking in Services. We compare this model to other models from the pricing space to see what we can learn from it.

Ibbaka has been selected for the 2019 Ready to Rocket list. Curated by Rocket Builders, the Ready to Rocket list identifies the companies in British Columbia expected to have the highest growth and most impact on the innovation economy. Ibbaka looks forward to contributing to the success of the other companies on the list.

Join the Ibbaka team on Thursday March 21 for two pricing case studies. One looks at Economic Value Estimation in precision agriculture. The other looks at vectors of innovation and pricing in media (the subject being the iconic British financial newspaper The Financial Times). This is part of the Value Innovation and Pricing Vancouver series of MeetUps.

There is a strong link to innovation and value creation. To foster innovation, we need to embrace diversity. Linda Naiman shares her approach to unlocking creativity by leveraging a whole-brain model as well as a 10 step design thinking methodology for innovation.

Meaningful innovation is a community effort. As a contribution to the Vancouver innovation community Ibbaka is sponsoring a new meetup on value innovation and pricing. We will meet about four times a year in Vancouver and may have meetups in Victoria and Kelowna as well.

Emotional and economic value drivers are both important in market segmentation and pricing design. This is especially true where goods like water is involved. WaterTrax (part of Aquatics Informatics) has been thoughtful and effective in designing its pricing.

Innovation is only sustainable if part of the value can be captured in price. How does your organization price innovations?

Ibbaka is focussed on the pricing of innovations, so we get to see a lot of innovative organizations. One thing we study is how organizations are designed to support agile and sustained innovation. Here is an example of one organizational design pattern that works

Kyle Poyar of OpenView Ventures moved from top pricing consulting firm Simon-Kucher to the venture capital firm OpenView. He shares what he has learned about pricing in high growth rapidly moving companies.

Customers want choice. That is a fact. According to a global Nielsen survey,  63% of customers around the world want manufacturers to offer a new product.

Discover how professional services companies can navigate market development, account management, and service delivery with agility. Uncover the essential skills underlying this innovative cycle and learn how Ibbaka is collaborating with companies to accelerate service innovation and drive digital transformation. Join us in shaping the future of professional services.