THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Portfolio Management, Pricing Design, Best Practices, Value Management Steven Forth Portfolio Management, Pricing Design, Best Practices, Value Management Steven Forth

Unbundling value to align packages with customer segments

Pricing design work often needs to include an unbundling phase. The current offer gets broken down into its key parts so that the contribution of each aspect to value can be understood. These function to value mappings are then connected to a value-based market segmentation in order to repackage offers so that they can be priced.

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