THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Liam Hannaford Liam Hannaford

Unleashing the power of understanding in value and pricing

In the dynamic world of customer value and pricing, finding the right words to capture complex concepts can be a challenge. The term “grok” and why we implemented this to our LinkedIn newsletter - explore the origins of this intriguing term and why it resonates with our mission to unlock the true power of understanding in value and pricing.

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Liam Hannaford Liam Hannaford

Introducing the Service-Led Growth Group on LinkedIn

Service-Led Growth (SLG) is a compelling growth model with a well defined growth flywheel. It is most relevant when introducing solutions to complex problems where a deep understanding of how the problem and solution fit together is important. Please join the Service-Led Growth group on LinkedIn.

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