THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Price and Customer Value Management for Customer Success

One of the most crucial roles in a subscription business is customer success. Communication of the value offer to the customer and ensuring that the value promised to the client is fulfilled are the responsibilities of customer success. Healthy renewal rates, increased Customer Lifetime Value (LTV), and more success with up-sell and cross-sell opportunities are all ensured by consistent value communication and measurement of value supplied to the customer.

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