What will SaaS prices for over the rest of 2023? In Q1 many companies raised prices. The general consensus is that these price increases will continue. Ibbaka thinks SaaS price changes will diverge. Only companies with differentiated value in certain categories will be able to push through price changes.

What will SaaS prices for over the rest of 2023? In Q1 many companies raised prices. The general consensus is that these price increases will continue. Ibbaka thinks SaaS price changes will diverge. Only companies with differentiated value in certain categories will be able to push through price changes.

Predicting the outcomes of pricing changes is difficult. Many different forces interact. Ibbaka combines market segmentation with causal diagrams and Monte Carlo models to understand the range of possible outcomes of a pricing change and how to manage the risks of the change.