Market dynamics can change in a recession and a change in market dynamics can motivate a change in pricing strategy. Market dynamics differ by segment and customers can change segments with a recession. Prepare for 2023. Think through how a change in market dynamics could require changes to your pricing strategy.

One can learn a lot by comparing pricing pages. Here we look at Thinkific and Kajabi to see what we can infer from the pricing curves in their tiered pricing architectures (sometimes referred to as GBB or Good Better Best pricing).

Different scenarios offer insight into optimizing pricing for various conditions, including commodity markets, loyalty-driven demand shifts, & extreme demand scenarios. Segment customers based on market dynamics to adapt pricing strategies effectively.

Price elasticity of demand and cross-price elasticity interact in important ways. Learn how these two critical determinants of demand interact and how this conditions your pricing strategy.