B2B SaaS companies are all over the map when it comes to sharing their pricing online. Will the incursion of AI into the buying process change that? In this post we explore how buyers might use prompts to estimate price and value. And then we test it in our own category of value based pricing and customer value management. We end with some predictions and recommendations on if, when and how to present your price so that generative AI can use it in recommendations.

We will be making extensive use of AI in pricing. In fact, we have been using some form of AI for many users as revenue management and pricing optimization engines are based on one form of AI or another. By the past year feels different, and the next three years will be different. What are the requirements for the ethical use of pricing in AI?

Pricing transparency is a trending topic. Many companies are struggling with how much pricing transparency to provide and whether the transparency is around how they set prices or the actual price levels. Ibbaka reached out to three people with deep practical experience in how to answer this question. See our interview with Xiaohe Li, Stella Penso and Kyle Westra.