Have you ever wanted to pause and take an outside-in view into your organization’s approach to pricing, positioning and value creation? At Ibbaka, we understand that assessing one’s market approach is not an easy undertaking. We want to enable both new and mature organizations to take a disciplined approach to assessing their pricing and go-to-market strategy. Which is why we have designed a The Ibbaka Self-Assessment Tool to get you started.

Many companies struggle with pricing alignment without even being aware it is an issue. In some cases there is confusion on goals, or perhaps too many goals. In other cases the different parts of the organization are pulling in different directions. You can get insight into pricing alignment at your company by having different people take a pricing self assessment and comparing the results.

The Professional Pricing Society annual Spring Conference and Workshops was held in Chicago May 2 to 4 of 2018. Ibbaka presented the preliminary results of its research with TeamFit on the skills of pricing experts. We also introduced our pricing Self Assessment tool. Both were well received. Tim Smith of Wiglaf Pricing presented a well thought out way to structure the Pocket Price Waterfall and connect to pricing governance. Simon Kucher Partners had a good talk on connecting pricing to digital transformation.