THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Ibbaka AI Monetization Roundtable Survey Report
Ibbaka conducted a survey to help inform the AI Monetization Roundtable with Michael Mansard from Zuora and Kyle Poyar from Growth Unhinged. The survey results are shared here. Key insights include (i) Pricing approaches for horizontal and vertical applications are diverging sharply , (ii) the most common approach to pricing is value based and (iii) The B2B SaaS community is divided on the future impact of generative AI.
Key findings from the PeakSpan Ibbaka Net Revenue Retention Research
What were the key findings from the PeakSpan Ibbaka NRR Survey for 2024? There is a growing cluster of disruptive companies with emergent patterns. Some companies in this cluster have the unexpected pattern of high churn with high revenue expansion. Dedicated teams responsible for expansion revenue are outperforming. There are early indications that Machine to Machine companies will have strong NRR performance. Packaging patterns have an impact on NRR performance.
Ibbaka PeakSpan NRR Survey Report for 2024
This is the second year that PeakSpan and Ibbaka have collaborated to understand benchmarks and best practices in B2B SaaS. Continuity is important because it allows us to see trends in the data. The report documents the disruption being caused in B2B SaaS by generative AI.
AI Pricing: 2024 will be a year of AI Monetization
If 2023 was the year AI went mainstream then 2024 will see the focus shift to monetization. Ibbaka has conducted extensive research on AI monetization that we are now summarizing in this report.
Net Revenue Retention Webinar - Unlocking the Secrets to SaaS Success
On October 4th, Ibbaka will join with our partner PeakSpan to give a webinar on the results of the Net Revenue Retention research. Join Sanket Merchant (PeakSpan), Srinivas Somayajula (formerly Calendly) and Steven Forth (Ibbaka) and get insights into best practices in Net Revenue Retention.
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