THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

NDR Growth Tactics 3: Promote Cross-Sell

The third NDR level is to promote cross sell. NDR applies at the customer level so cross selling will improve NDR. Cross sell can include both value added services and additional product lines. Both can have a big impact on revenue and profitability.

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Steven Forth Steven Forth

NDR Growth Tactics 2: Drive Up-sell

Companies optimizing NDR have six levers to pull, three positive, three negative. In this post we look at the second of the positive levers: driving upsell across packages.

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Steven Forth Steven Forth

NDR Growth Tactics 1: Grow in Package

Companies optimizing NDR have six levers to pull, three positive, three negative. In this post we look at the first of the positive levers. Grow in package.

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Steven Forth Steven Forth

Pricing for profit - the paradigm shift in B2B SaaS pricing

There has been a paradigm shift in how investors are thinking about their B2B SaaS portfolio. The changing economic climate and higher interest rates are leading investors to pay more attention to NDR/NRR (net dollar retention or net revenue retention), gross profit and cashflow. This is cascading through to changes in pricing strategy.

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Steven Forth Steven Forth

How pricing can help fix NDR challenges

Net Dollar Retention (NDR) or Net Revenue Retention (NRR) is a key metric that investors are using to measure the health of their portfolio companies. Pricing and packaging has a big impact on this metric, but not always in the ways one expects. How can pricing help improve NDR?

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Steven Forth Steven Forth

Net Revenue Retention impacts the value of your company

Net Revenue Retention (NRR) or Net Dollar Retention (NDR) will be a key way that B2B SaaS companies demonstrate their value to investors in 2023. Pricing will play a critical role in how companies improve NRR and NDR. As you price to improve NDR in 2023, plan for how this will position you in 2024.

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Steven Forth Steven Forth

Pricing for NDR (Net Dollar Retention)

Over the past 6 months, we have seen many companies shift their focus from ARR (Annual Recurring Revenue) to growing NDR (Net Dollar Retention - also known as Net Revenue Retention). How do you use the value and pricing levers to grow NDR?

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