Research & Reports

Drawing from extensive experience collaborating with B2B SaaS businesses, Ibbaka is exceptionally equipped to offer data-driven insights and benchmarks.

Our mission is to empower B2B SaaS companies of every scale with comprehensive market insights, enabling them to make well-informed decisions for their future revenue growth success.

Steven Forth Steven Forth

Ibbaka | PeakSpan Net Revenue Retention 2024 Survey Report

This report offers valuable insights for SaaS professionals seeking to improve customer retention and reduce churn in an increasingly competitive B2B landscape. For any SaaS company, understanding these trends is essential to driving sustainable growth and staying competitive. We believe this report will be an invaluable resource for SaaS professionals aiming to refine their retention strategies and achieve long-term customer success.

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Steven Forth Steven Forth

AI Monetization 2024 Research Report

According to OpenView, a staggering 70% of B2B software companies are already investing in AI-enabled capabilities. However, only a mere 15% have developed a concrete strategy for monetizing AI. The year 2024 is primed to mark a pivotal shift toward AI monetization, signifying a significant leap forward in the evolution of B2B software.

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Steven Forth Steven Forth

Net Dollar Retention Report

In this report, we aim to offer insights into critical questions that weigh on every SaaS and software Founder/CEO, leadership team, and Board of Directors. We explore the projected Net Revenue Retention (NRR) expectations for 2023, identify the SaaS verticals likely to exhibit superior NRR performance, analyze how growth strategies influence NRR performance, examine the organizational designs that yield optimal NRR performance, and investigate the impact of pricing metrics on NRR performance.

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Rashaqa Rahman Rashaqa Rahman

Customer Value Management and Pricing

Ibbaka conducted a survey targeting leaders and professionals to gain insights into the benefits of pricing and customer value management software for their businesses. Through this survey we were able to understand the specific advantages, the value and outcomes that can be achieved from pricing and value management investments.

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Our customers see their average contract value increase 2X-4X, and their NDR (Net Dollar Retention) improve by approximately 10%