THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Introducing the New Ibbaka Website: Our Commitment to Pricing and Customer Value Management
Ibbaka's website is now easier to navigate and provides a wealth of valuable information on the company's services and expertise. This fresh update demonstrates Ibbaka's commitment to staying at the forefront of innovation and delivering the best possible user experience to its clients.
Welcoming Alexis, Brent and Jessie to a larger Ibbaka
Exciting developments at Ibbaka & TeamFit as they merge expertise to innovate in market insights & people analytics. Meet the new additions, Alexis Katigbak, Brent Ross, & Jessie Tai, each bringing unique skills & passions to the team. With a focus on driving value for customers & fostering collaboration, they aim to shape the future of work & make a positive impact on the world.
Service design and pricing
Pricing is an integral part of service design. There are several reasons for this. Of course one cannot analyze the profitability of a service without knowing how it is priced. Beyond this, price is part of how we experience a service, and pricing will shape how and when a service is used.
Changing your pricing metric can change willingness to pay (WTP)
Willingness to pay (WTP) is one of the most frequently abused concepts in pricing. Many people try to use it as a proxy for value. It is not. Other companies claim they can estimate willingness to pay through surveys. This is too simplistic. Why?
Willingness to pay is determined by framing and by the value delivered to the customer relative to the alternative. To measure willingness to pay without taking these into account is wasting an opportunity to really understand your customers and position the value you are providing.
Pricing Disruptive Innovations - market-following or value-based pricing?
Our recent research on how people price innovations found different pricing methods for sustaining versus disruptive innovators. Sustaining innovators tend to use value-based pricing. Disruptive innovators are more likely to price relative to the market alternative. We explore why this might be using the Clayton Christensen model of disruptive innovation.
How Ibbaka can help you in 2019
Ibbaka is here to help you drive growth by getting focussing in on the market segments where you create the most value. We help you design pricing that reinforces your value and differentiation. The results is you can capture more value and keep the lifetime value of the customer (LTV) and value to the customer V2C) in balance.
Everyone needs a little wabi-sabi
Embracing the Japanese aesthetic of wabi-sabi, this blog explores beauty in imperfection and impermanence. It challenges the pursuit of perfection in a world that often overlooks the unexpected and unaligned. Through reflections on art, innovation, and competency models, it advocates for valuing the unique and remarkable over the flawless and standardized.
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