THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Community, Innovation, Interviews Steven Forth Community, Innovation, Interviews Steven Forth

Welcoming Alexis, Brent and Jessie to a larger Ibbaka

Exciting developments at Ibbaka & TeamFit as they merge expertise to innovate in market insights & people analytics. Meet the new additions, Alexis Katigbak, Brent Ross, & Jessie Tai, each bringing unique skills & passions to the team. With a focus on driving value for customers & fostering collaboration, they aim to shape the future of work & make a positive impact on the world.

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Changing your pricing metric can change willingness to pay (WTP)

Willingness to pay (WTP) is one of the most frequently abused concepts in pricing. Many people try to use it as a proxy for value. It is not. Other companies claim they can estimate willingness to pay through surveys. This is too simplistic. Why?

Willingness to pay is determined by framing and by the value delivered to the customer relative to the alternative. To measure willingness to pay without taking these into account is wasting an opportunity to really understand your customers and position the value you are providing.

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Innovation, Pricing strategy, Best Practices Rashaqa Rahman Innovation, Pricing strategy, Best Practices Rashaqa Rahman

Pricing Disruptive Innovations - market-following or value-based pricing?

Our recent research on how people price innovations found different pricing methods for sustaining versus disruptive innovators. Sustaining innovators tend to use value-based pricing. Disruptive innovators are more likely to price relative to the market alternative. We explore why this might be using the Clayton Christensen model of disruptive innovation.

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How Ibbaka can help you in 2019

Ibbaka is here to help you drive growth by getting focussing in on the market segments where you create the most value. We help you design pricing that reinforces your value and differentiation. The results is you can capture more value and keep the lifetime value of the customer (LTV) and value to the customer V2C) in balance.

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Career Goals, Innovation Gregory Ronczewski Career Goals, Innovation Gregory Ronczewski

Everyone needs a little wabi-sabi

Embracing the Japanese aesthetic of wabi-sabi, this blog explores beauty in imperfection and impermanence. It challenges the pursuit of perfection in a world that often overlooks the unexpected and unaligned. Through reflections on art, innovation, and competency models, it advocates for valuing the unique and remarkable over the flawless and standardized.

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