THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Things are changing in technology services - an interview with Laura Fay of TSIA
Discover how the technology industry is evolving towards subscription-based models with comprehensive service offerings. Laura Fay, VP Research & Advisory at TSIA, discusses the importance of value realization and customer success, highlighting the shift towards value-based pricing and the need for deep customer understanding. Explore key trends in XaaS and the skills required to navigate this changing landscape, ultimately leading to better business practices.
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