Digital twins have emerged as a key application of AI. How do these applications create value? How should they be packaged? How should they be priced?

ChatGPT was launched less than one year ago but it is already upending SaaS product architectures. Initially we saw many generative AI extensions but we are now seeing the AI as the platform. How will this impact pricing?

Open.ai’s ChatGPT has become one of the anchor points for Generative AI pricing. How are people responding to the current pricing? What should Open.ai do next?

Copilot for Microsoft 365 pricing has been out for a few weeks now. Some buyers seem to have locked onto this as a reference price for any generative AI product. How should people marketing and pricing generative AI solutions position themselves relative to or away from Copilot?