THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

The uses of value models

Value models are the way to connect the different business processes that deliver the customer experience. What is a value model? How are they used? In this pot we connect the dots.

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Ed Arnold Ed Arnold

Integrating Value-Based Pricing with Product Leadership - an interview with Ed Arnold

Product management, customer experience (CX) and value-based pricing are strong complementary skill sets. They are seldom found in one person, but when they are that person is uniquely positioned to give us insights into how these fit together. Ed Arnold is one such person. It this interview we explore the interplay of these three skillsets and how they inform critical choices in B2B growth.

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Steven Forth Steven Forth

Pricing actions and customer experience (CX)

Companies taking a customer centric strategy need to think about how they price. The customer experience of a price change is one of the key things that should be design in any pricing action. How you go about designing and communicating price changes has a big impact on market acceptance and willingness to pay (WTP).

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Community, Meetups Steven Forth Community, Meetups Steven Forth

Majid Iqbal to speak at the Value Innovation and Pricing MeetUp August 22

Majid Iqbal, author of Thinking In Services, will speak at the Value Innovation and Pricing Meetup on Thursday August 2. Majid’s book goes deep into the underlying patterns behind services and how to combine them. He also brings some interesting perspectives on the impact of customer experience on pricing power. This will be a unique opportunity for people in Vancouver to learn from one of the true deep thinkers on service design.

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