THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
From Nowhere to Now Here
Tiny changes often result in unexpected results. But understanding those insignificant adjustments lead to appreciated outcomes, especially in pricing.
Levelling up
Change is necessary for the design process to continue. Without change, we are often stuck in the same pattern. Websites used to last for a couple of years, but now, the need to remain relevant takes on another meaning. Regardless of the process, it is refreshing for the team, but even more, for the audience.
When should pricing get involved in innovation?
Innovation is a core capability for companies as they adapt to the changing economy. Pricing experts could make a big contribution to directing innovation towards creating differentiated value but they seldom do so. To really engage with innovation leaders, pricing experts need to understand the various innovation frameworks and add value to them.
Pricing as a design problem
Pricing is sometimes seen as a dry technical discipline, focussed on data and the optimization of price levels, discipline around discounting and tweaking of package design. This is too limited a view. We can learn about pricing processes and how to develop them by thinking about pricing as a design problem and leveraging the past three decades of work on design.
How Ibbaka can help you in 2019
Ibbaka is here to help you drive growth by getting focussing in on the market segments where you create the most value. We help you design pricing that reinforces your value and differentiation. The results is you can capture more value and keep the lifetime value of the customer (LTV) and value to the customer V2C) in balance.
Unlocking Creativity and Genius - Using Art to Unlock Innovation
There is a strong link to innovation and value creation. To foster innovation, we need to embrace diversity. Linda Naiman shares her approach to unlocking creativity by leveraging a whole-brain model as well as a 10 step design thinking methodology for innovation.
Small steps to big change - get started on your pricing strategy
Change can be hard, especially pricing change, which touches on so many different parts of the organization and which requires buy in from your customers. What are the small steps you can take to get started on your pricing journey.
Trends in the LinkedIn Design Thinking Group
As of 2024, The LinkedIn Design Thinking Group has now surpassed 339,000 members. In 2017, the LinkedIn Design Thinking Group was at 100,000 members, and its growth has continued steadily.
Don't set prices. Design pricing!
Bringing a new offer to market is one of the most difficult things a business does. There are a lot of moving parts and it is difficult to keep all of them aligned. Pricing is something that often gets left to the end of the process.
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