THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Gregory Ronczewski Gregory Ronczewski

From Nowhere to Now Here

Tiny changes often result in unexpected results. But understanding those insignificant adjustments lead to appreciated outcomes, especially in pricing.

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Gregory Ronczewski Gregory Ronczewski

Levelling up

Change is necessary for the design process to continue. Without change, we are often stuck in the same pattern. Websites used to last for a couple of years, but now, the need to remain relevant takes on another meaning. Regardless of the process, it is refreshing for the team, but even more, for the audience.

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Steven Forth Steven Forth

When should pricing get involved in innovation?

Innovation is a core capability for companies as they adapt to the changing economy. Pricing experts could make a big contribution to directing innovation towards creating differentiated value but they seldom do so. To really engage with innovation leaders, pricing experts need to understand the various innovation frameworks and add value to them.

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Steven Forth Steven Forth

Pricing as a design problem

Pricing is sometimes seen as a dry technical discipline, focussed on data and the optimization of price levels, discipline around discounting and tweaking of package design. This is too limited a view. We can learn about pricing processes and how to develop them by thinking about pricing as a design problem and leveraging the past three decades of work on design.

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How Ibbaka can help you in 2019

Ibbaka is here to help you drive growth by getting focussing in on the market segments where you create the most value. We help you design pricing that reinforces your value and differentiation. The results is you can capture more value and keep the lifetime value of the customer (LTV) and value to the customer V2C) in balance.

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