THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Four types of input into a value model

Value models integrate different types of information: about the customer, about the improvement claims, about the industry and economy along with assumptions that are part of the model. Bringing these different types of information together drives insights that are not available when the data is managed in silos.

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Steven Forth Steven Forth

Why are AI applications priced conventionally?

Last fall Ibbaka research found that the most common pricing metric for AI applications was per user. This was confirmed in a recent survey by Kyle Poyar and Palle Broe for Growth Unhinged. What are the reasons for this?

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Steven Forth Steven Forth

User pricing metrics update

‘Per user’ remains the most common pricing metric in B2B SaaS. But there many different ways to price users. One trending approach is active users. What are the emerging best practices in user based pricing?

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