Value-based pricing and customer success are coming together into a new discipline customer value management. Prepare yourself for this transition with Ibbaka’s new course on pricing and customer value management. Sign up for updates on this course and to help us shape the approach.

Value-based pricing and the customer journey are coming together as a the new discipline of customer value management. How would you like to go about activating and embedding this capability in your organization?

Pricing strategy is critical to commercial excellence. Without a pricing strategy pricing drifts into throw it at the wall pricing and becomes a frozen accident. What are the key aspects of pricing strategy? This post gives you a concrete introduction. It is a great place to get started.

Why Use Value-based pricing? Pricing can be extremely complex to many as it is a nuanced art but also a strange science. There are many different pricing models and strategies to choose from. It's hard to know where to even start. If your product has differentiated offers and you want the most flexible model that can support different pricing strategies, value-based pricing is for you. Pricing models might seem complicated but here we break down the structure to show the basics of value-based pricing.

Ibbaka intern reflects on what she has learned while at Ibbaka as she prepares to head back to school.