Only 15% of Companies are Monetizing their AI Solutions…What’s Your Strategy?
Liam Hannaford is the Marketing Manager at Ibbaka. Connect on LinkedIn
Ibbaka is proud to announce our upcoming roundtable, "Monetizing Generative AI: Innovative Pricing Strategies for the AI Era," featuring an exceptional lineup of industry leaders. Join us as we welcome Michael Mansard, Zuora’s Principal Director of Subscription Strategy, Kyle Poyar from OpenView & Growth Unhinged, and Steven Forth, Co-founder & CEO at Ibbaka.
The Roundtable of the Year will take place on Thursday, September 19th, at 7:30 AM PT / 10:30 AM ET / 4:30 PM CEST. This is one of the must-attend events of the year that you do not want to miss.
With 3 of the top thought leaders in the pricing, subscription, and value spaces coming together online, this event promises to be a unique opportunity to explore the future of AI monetization. Skipping this event would mean missing out on critical insights that could shape your business strategy in the AI era.
Why This Roundtable Matters
As generative AI continues to transform industries, the need for innovative pricing strategies becomes more crucial. Michael Mansard, in his insightful blog “Monetizing Gen AI: Why SaaS Companies Are Missing Out”, highlights how many SaaS companies are not fully capitalizing on AI's potential due to outdated pricing models. He argues that traditional pricing structures often fail to capture the unique value propositions offered by AI technologies.
In 2023, it was reported that more than 75% of SaaS companies have either launched or are in the process of developing a generative AI offering. Despite the excitement surrounding these developments, only 15% of these companies have successfully monetized their AI solutions. In their rush to enter the market, many companies announce or launch their products without thoroughly considering a long-term monetization strategy, and some even opt to delay monetization entirely at the time of launch.
Not only is that shocking to see and read, but the end results could be disastrous if you’re not monetizing your AI offerings. Time will only tell, but we’re telling you that now.
We recently had the pleasure to interview Michael back in June - you can read that right here: Generative AI Monetization: An Interview with Michael Mansard.
Key Insights from Michael Mansard on Monetizing Generative AI
Strategic Pricing Models: Mansard emphasizes the importance of aligning pricing with the value created by AI, taking into account customer value, the competitive landscape, and product economics.
Challenges and Opportunities: While AI offers tremendous opportunities for innovation and efficiency, it also brings challenges related to cost structures and competitive pressures.
Innovative Pricing Approaches: He discusses the benefits of consumption-based pricing, which aligns costs with usage, providing a more flexible and scalable solution for both providers and customers.
What to Expect at the Roundtable
During the roundtable, our panel of experts will delve into these critical topics and more, offering insights into how businesses can effectively monetize generative AI. Participants will gain valuable knowledge on navigating the complex landscape of AI pricing, with discussions focusing on both theoretical frameworks and practical applications.This event is an opportunity to learn from the best and apply these learnings to drive growth and innovation in your own business.
Whether you're a:
business leader,
a pricing strategist, or
an AI enthusiast,
This roundtable will provide you with the tools and insights needed to succeed in the AI era.
Join Us
Don't miss the chance to be part of this transformative conversation. Mark your calendars for September 19th and join us online for what promises to be an enlightening and forward-thinking discussion. Secure your spot today and prepare to revolutionize your approach to AI monetization.
Book a demo today and discover how our unique B2B SaaS solution can increase sales, improve retention, and drive growth.
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