THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

Generative pricing: agent pricing evolution

AI agents are emerging as a standard way to deliver AI functionality, especially in B2B. This has been underlined by Salesforce’s recent Agentforce announcements. Agent pricing is evolving from inputs and number of agents to actions and outcomes. This evolution is framing how we think about pricing generativeAI.

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Steven Forth Steven Forth

Adobe positions its approach to generative AI pricing

Adobe is investing heavily in generative AI and has begun to signal how it will approach pricing. It is taking an incremental approach. Price remain anchored in a per seat price, but plans are becoming more flexible, and more expensive!

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Steven Forth Steven Forth

Pricing thought: OpenAI will price reasoning tokens in o1

OpenAI's o1 models are getting a lot of attention. They are a phase change for how we work with generativeAI. OpenAI has also shared how it will approach pricing of this first version of reasoning models. Reasoning tokens. What are the implications for generative AI pricing generally?

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Steven Forth Steven Forth

Pricing patterns for generative AI

Most companies monetizing generative AI are using hybrid pricing models where they combine more than one pricing metric. You can see that in the survey we are running to prepare for the Sept. 19 roundtable on monetizing generative AI. What metrics tend to be used together? We ran the data through a Leiden algorithm to find the clusters.

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Steven Forth Steven Forth

Interview with Dick Sobel on Pricing Acuity

We had the pleasure of speaking with Dick Sobel, a seasoned professional in the field of pricing, as he shared his journey from the mid-90s to PricePoint Partners. Dick delves into the intricacies of pricing Acuity and sheds light on its applications in the market. Join us as we explore his perspectives on the evolving landscape of pricing, the impact of AI, and advice for those considering a career in this dynamic field.

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Steven Forth Steven Forth

AI Pricing: Microsoft will frame AI pricing in 2024

Microsoft will play a key role in framing AI pricing in 2024. The decisions it makes on packaging, bundling, pricing metrics and pricing levels will act as anchors for buyers of many different applications.

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Steven Forth Steven Forth

AI Pricing: AI monetization in 2024 survey

Large amounts of money have been invested in AI, especially generative AI, and there have been many AI and AI enabled product launches. How will companies monetize their investments in AI innovation? Take this survey and we will share the results.

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