THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

From the Customer Canvas to Pricing - An Interview with Adam Lorant and Doug Lyons

Understanding your customers is critical for value-based pricing. Adam Lorant and Doug Lyons have a long and hugely successful track record in starting and coaching high growth companies. They are now taking those insights and putting them into the customer canvas. In this interview we learn about the customer canvas and explore its connections to pricing.

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