THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Amar Dhaliwal Amar Dhaliwal

What’s a Customer Value Manager and why you need one

Value-based selling has become a cornerstone strategy for many businesses. Executing this strategy effectively without a robust, detailed, validated, and configurable value proposition presents significant challenges. Central to overcoming these challenges is the development and utilization of value models. These models are essential for articulating the unique value a product or service offers and ensuring alignment with customer needs.

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