THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Core Concepts: Conjoint and Discrete Choice Modelling for Pricing Research
Core Concept: Conjoint and Discrete Choice Modelling are important tools for market research. In the context of pricing work, these studies can give insight into how different functions contribute to value. This is very useful in packaging and understanding how prices should be priced relative to each other.
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