THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
The path to generative pricing
Generative pricing will come to dominate B2B SaaS pricing over the next decade, but most companies will begin by taking small steps to get there. The five steps are to (i) build a value model, (ii) use feature flags, (iii) map features to value, (iv) design a pricing model based on the feature-value mapping, (v) have pricing define configuration (or vice versa).
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.