THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Steven Forth Steven Forth

The Chief Value Officer - An interview with Stephan Liozu

Stephan Liozu has been a driving force in the pricing community for more than a decade. He is currently the Chief Value Officer (CVO) at the multinational engineering company Thales, where he is defining what it means to be a CVO. Stephan is also a prolific author and educator in the world of pricing and has been leading research into areas like data monetization, pricing for the Industrial Internet of Things and the ethics of pricing AIs.

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Steven Forth Steven Forth

Pricing Transparency - a conversation with Xiaohe Li, Stella Penso, Kyle Westra

Pricing transparency is a trending topic. Many companies are struggling with how much pricing transparency to provide and whether the transparency is around how they set prices or the actual price levels. Ibbaka reached out to three people with deep practical experience in how to answer this question. See our interview with Xiaohe Li, Stella Penso and Kyle Westra.

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Ed Arnold Ed Arnold

Integrating Value-Based Pricing with Product Leadership - an interview with Ed Arnold

Product management, customer experience (CX) and value-based pricing are strong complementary skill sets. They are seldom found in one person, but when they are that person is uniquely positioned to give us insights into how these fit together. Ed Arnold is one such person. It this interview we explore the interplay of these three skillsets and how they inform critical choices in B2B growth.

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Steven Forth Steven Forth

Building the Vancouver Innovation Community - An interview with Mike Volker

Ibbaka is committed to helping companies move from potential to growth. As part of this, we support the innovation economy and are active participants in the Vancouver community. Mile Volker is one of the key people in our community, as an investor, fund manager and community organizer. In this interview he looks back on his career and casts a glance into the future.

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Interviews, Pricing Excellence, Service Design Steven Forth Interviews, Pricing Excellence, Service Design Steven Forth

Things are changing in technology services - an interview with Laura Fay of TSIA

Discover how the technology industry is evolving towards subscription-based models with comprehensive service offerings. Laura Fay, VP Research & Advisory at TSIA, discusses the importance of value realization and customer success, highlighting the shift towards value-based pricing and the need for deep customer understanding. Explore key trends in XaaS and the skills required to navigate this changing landscape, ultimately leading to better business practices.

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Interviews, Pricing Excellence Steven Forth Interviews, Pricing Excellence Steven Forth

To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story

Innovation often comes from looking outside one’s own industry. Caspar de Bono is part of the leadership team that led the Financial Times from a past as an advertising based print publication to a future as a subscription driven digital publication. This has generated enough additional cashflow to fund an increase in editorial investment. Pricing innovation was a critical part of this.

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