THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Generative AI Monetization: An Interview with Michael Mansard
Generative AI application monetization is still in early days. Michael Mansard from Zuora has done some hard thinking about this. He shares his insights in this Ibbaka interview.
SaaS Valuation and Early Exits: An Interview with David Rowat of Strategic Exits
When should you sell your SaaS business? What will determine the value? How important is Net Revenue Retention? How is AI and generative AI changing the environment? Get insights from David Rowat of Strategic Exits.
The Chief Value Officer - An interview with Stephan Liozu
Stephan Liozu has been a driving force in the pricing community for more than a decade. He is currently the Chief Value Officer (CVO) at the multinational engineering company Thales, where he is defining what it means to be a CVO. Stephan is also a prolific author and educator in the world of pricing and has been leading research into areas like data monetization, pricing for the Industrial Internet of Things and the ethics of pricing AIs.
Enabling Usage-Based Pricing - Interview with Adam Howatson of LogiSense
Usage-based pricing puts new requirements on the systems we use to manage pricing and billing. LogeSense was designed for usage-based pricing and to support hybrid pricing models. We spoke with CEO Adam Howatson to understand where a leading vendor sees usage-based pricing going.
Pricing Transparency - a conversation with Xiaohe Li, Stella Penso, Kyle Westra
Pricing transparency is a trending topic. Many companies are struggling with how much pricing transparency to provide and whether the transparency is around how they set prices or the actual price levels. Ibbaka reached out to three people with deep practical experience in how to answer this question. See our interview with Xiaohe Li, Stella Penso and Kyle Westra.
Integrating Value-Based Pricing with Product Leadership - an interview with Ed Arnold
Product management, customer experience (CX) and value-based pricing are strong complementary skill sets. They are seldom found in one person, but when they are that person is uniquely positioned to give us insights into how these fit together. Ed Arnold is one such person. It this interview we explore the interplay of these three skillsets and how they inform critical choices in B2B growth.
Building the Vancouver Innovation Community - An interview with Mike Volker
Ibbaka is committed to helping companies move from potential to growth. As part of this, we support the innovation economy and are active participants in the Vancouver community. Mile Volker is one of the key people in our community, as an investor, fund manager and community organizer. In this interview he looks back on his career and casts a glance into the future.
Adaptive financing for subscription business models - an interview with Timia's Mike Walkinshaw
The shift to subscription pricing and SaaS business models has opened new financing models. One company leading this transformation is Timia Capital. We interview Mike Walkinshaw on the foundations of this approach and how Timia’s portfolio is performing under the Covid 19 pandemic.
Things are changing in technology services - an interview with Laura Fay of TSIA
Discover how the technology industry is evolving towards subscription-based models with comprehensive service offerings. Laura Fay, VP Research & Advisory at TSIA, discusses the importance of value realization and customer success, highlighting the shift towards value-based pricing and the need for deep customer understanding. Explore key trends in XaaS and the skills required to navigate this changing landscape, ultimately leading to better business practices.
Building a community of pricing professionals - Interview with Kevin Mitchell of the Professional Pricing Society
We interview Kevin Mitchell of the Professional Pricing Society to get insight into how they have been building a community of pricing professionals.
Pricing in high growth companies - Interview with Kyle Poyar of OpenView
Kyle Poyar of OpenView Ventures moved from top pricing consulting firm Simon-Kucher to the venture capital firm OpenView. He shares what he has learned about pricing in high growth rapidly moving companies.
To drive pricing innovation look outside your industry - Caspar de Bono and the Financial Times B2B Story
Innovation often comes from looking outside one’s own industry. Caspar de Bono is part of the leadership team that led the Financial Times from a past as an advertising based print publication to a future as a subscription driven digital publication. This has generated enough additional cashflow to fund an increase in editorial investment. Pricing innovation was a critical part of this.
Value-Based Pricing’s Senior Statesman Tom Nagle on the Skills Needed for Pricing Expertise
Tom Nagle basically defined strategic pricing, developing the core ideas and frameworks used today to understand differentiation value, construct a pricing strategy and execute on pricing in the field. Ibbaka spoke with him about the skills needed for pricing expertise.
Pricing thought leader Tim Smith on the skills required for pricing excellence
Pricing thought leader Tim Smith share his insights into the skills required for pricing expertise and how he trains people to move freshly minted MBAs to pricing analysts to pricing consultants. He also speculates on how pricing software will need to evolve to meet market needs.
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