THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Sales Team Blocked on Positioning Value?
When sales comes to you asking for discounts or demanding price cuts do not blame them. Ask yourself, have you helped them communicate value and then document the value delivered? Value-based pricing begins with value, not pricing. If you want your sales team to execute on a value based strategy you need to support them.
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