NRR dynamics differ depending on market stage. In markets that are being disrupted and where new use cases are emerging you can see high Net Revenue Retention and high churn occur together. This post summarizes a key insight from the forthcoming Peakspan Ibbaka NRR Survey for 2024.

What is the revenue potential of your current customer base? This is your PER or Potential Expansion Revenue. This is an important number for SaaS growth leaders to understand. What percent of your PER are you realizing? How do each of the NRR factors impact your PER?