THE VALUE & PRICING BLOG

The latest stories, blog articles, and pricing news from the Ibbaka team

Liam Hannaford Liam Hannaford

The Adventures of Super Val: Ibbaka Valio’s Price Defender and Value Vanguard

More than a fictional character, Super Val is a superheroine on a mission, a symbol dedicated to waging war against pricing pitfalls and championing the noble cause of authentic value creation for customers. We delve into the genesis of Super Val, a product of Ibbaka's commitment to revolutionize conventional pricing models, offering solutions to the challenges B2B SaaS businesses encounter in setting the right prices.

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