THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Why You Should Use Value Stories Instead of Conjoint Analysis for B2B Pricing
More and more B2B business are using conjoint studies to inform packaging and pricing. But conjoint studies were originally designed for B2C and caution is needed in extending them to B2B. Structured interviews using a value story can provide more actionable insights.
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