Microsoft will play a key role in framing AI pricing in 2024. The decisions it makes on packaging, bundling, pricing metrics and pricing levels will act as anchors for buyers of many different applications.

If 2023 was the year AI went mainstream then 2024 will see the focus shift to monetization. Ibbaka has conducted extensive research on AI monetization that we are now summarizing in this report.

Sometimes it is nice to sit back and just watch and listen. And webcasts and pod casts open the possibility of conversations. Here are the webcasts and pod casts that Ibbaka joined in 2023. Watch, listen, enjoy, comment.

Pricing is a critical business input and needs to be planned. Here is some guidance on how to plan pricing for 2024. Align Goals. Establish a baseline. Plan actions.

2023 was the year AI went mainstream. Many companies began to invest in AI or to feature their AI based functionality. Ibbaka has been following this closely, providing research, perspectives and frameworks. Here are some of our key posts.

One of the most common questions that people ask Ibbaka is whether they should raise prices. B2B SaaS companies need to be careful about how they answer this question. The impact on Net Revenue Retention and usage needs to be considered.

More than 70% of B2B SaaS companies are investing in AI but only 15% have begun to monetize. This is not sustainable. What questions should boards be asking about AI in 2024 planning?

If only 10% of companies measure what matters, what is it? What hides behind 90% of the quantitative value? Is it possible that the elusive, sometimes impossible and yet the most potent drivers of every activity are simply our emotions?

Not everyone is using Open.ai’s GPT models. There are other alternatives. What are they? How are they priced?

Join Karen Chiang and Steven Forth on Wednesday November 29 for a PeakSpan Masterclass: Impacting 2024 Growth Through Pricing and Packaging. Join us at 8:00 AM Pacific, 11:00 AM Eastern.

The third and final step in planning pricing for 2024 is to explore the actions you could take in 2024 and build a pricing action playbook. This will allow you to move quickly as you execute on How to Win decisions. Speed is life.

More than a fictional character, Super Val is a superheroine on a mission, a symbol dedicated to waging war against pricing pitfalls and championing the noble cause of authentic value creation for customers. We delve into the genesis of Super Val, a product of Ibbaka's commitment to revolutionize conventional pricing models, offering solutions to the challenges B2B SaaS businesses encounter in setting the right prices.

The second step in planning pricing for 2024 is to align pricing with strategy. Pricing needs to support key performance indicators (KPI) and a direct connection should be established. Pricing should also take into account the growth motion and packaging pattern. Choice of a pricing method should also take place. Some companies are making ESG part of their pricing goals.

Emotional Value Drivers play a pivotal role in human behaviour, and yet, they escape the aspiration to tame them by assigning a numeric value and make them less elusive. Is it possible, I wonder, to better connect emption and price. This exploration that starts in a drawing class.

The first step in planning pricing for 2024 is to establish a baseline. A baseline is not a static number. It represents a trend. Do you want to maintain that trend in 2024 or change it? The trends you care about are both internal and external.

There are many different ways to come up with packaging and price: cost plus, competitive, willingness to pay, value based. Each motivates different decisions by the vendor. Over time, they will deliver different outcomes for the buyer. How a product gets priced is more important over the long term than the price.

AI Pricing: Early insights from the AI Monetization in 2024 research. Here are some early insights that are emerging: How people view AI, Level of Investment; Percentage of Revenues that will come from AI.

Pricing needs to be at the center of business planning. It’s where all of the key parts of a business come together and asking hard questions about pricing should be central to business planning for 2024.

Digital twins have emerged as a key application of AI. How do these applications create value? How should they be packaged? How should they be priced?

Large amounts of money have been invested in AI, especially generative AI, and there have been many AI and AI enabled product launches. How will companies monetize their investments in AI innovation? Take this survey and we will share the results.